$1,790,000

0 Beds 0 Baths 12,730 Sqft

211 Wisconsin Avenue, Wisconsin Dells, WI 53965

Property Type: Commercial
Time on Market: 103 days
Price per Sqft: $141
Est. Age: 21+ Years
Virtual Tour: View Tour

Description

INVESTMENT OPPORTUNITY in the heart of Downtown Wisconsin Dells! White Rose Inns is an established, operating hospitality property generating approximately $420,000 in annual gross lodging revenue with substantial upside potential. The multi-building property offers multiple accommodation types, an existing guest base, and a prime walkable location near downtown dining, shopping, entertainment, the Wisconsin River, and area attractions. A new owner can pursue growth through professional revenue management, dynamic pricing, expanded distribution, stronger direct-booking strategies, improved marketing, and reduced reliance on third-party booking platforms. Existing lodging infrastructure and multiple buildings provide flexibility for an owner-operator, hospitality investor, or experienced management group seeking an income-producing asset with proven operating history, immediate revenue, and meaningful opportunities to improve performance in one of Wisconsin?s premier tourism markets.

Property Details

Interior

Basement:
  • Full, Partial, Walk Out/Outer Door, Block
Heating/Cooling:
  • Forced Air, Heat Pump, Radiant, Central Air, Wall A/C, Wall Furnace
Heat Fuel:
  • Natural Gas
Sqft:
  • Total Sqft: 12,730
  • Lot Sqft Source: Appraisal
  • Estimated Sqft Range: 5001 or more

Exterior

Parking:
  • Details: 21-35 spaces
Water:
Water/Waste:
  • Municipal Water, Municipal Sewer

Misc.

Business For Sale:
  • Y
Commercial:
  • Features: Signage available, Security System, Offices
New Construction:
  • N
Postal:
  • Code: 53965
Real Estate Included:
  • Y
Street:
  • Name: Wisconsin Avenue
  • Suffix: AVENUE
Tax Year:
  • 2026
Zoning:
  • Commercial

Map

Listing Agent-Provided Directions:
  • Corner of River Road and Wisconsin Ave Downtown Wisconsin Dells.

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Schools and Neighborhood

Postal City:
  • Wisconsin Dells
Municipality:
  • Name: WISCONSIN DELLS
  • Type: City
County:
  • COLUMBIA

Market Comparison

How this property compares to local market averages — calculated 9/20/2026

This Property
Wisconsin Dells Commercial Property Avg
Columbia County Commercial Property Avg
List Price
$1,790,000
$1,162,666
$513,815
Median Price
$1,199,000
$399,000
Price / Sq Ft
$141
$99
$109
Days on Market
103 days
263 days
233 days
Total Listings
3
39

Listing Information

  • Time on Market: 103 days
  • Place Perfect Last Updated: 2026-09-09 03:08:43
  • MLS Number: 2025291
  • Subsystem Locale: WIREX_SCW
  • Listing Office: First Weber Inc
  • Listing Agent: Sean Sweeney
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This information is provided by WIREX via the REALTORS Association of Northeast Wisconsin multiple listing service and is exclusively for consumers’ personal, non-commercial use. Information is deemed reliable but not guaranteed.

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